Affiliate Partnership

Our affiliate programme is a partnership opportunity for publishers, streamers, affiliates and marketing partners who want to work with ShelbyWin Casino. We focus on clear commercial terms, useful reporting and a working relationship that makes sense for both sides. Tell us about your audience and how you plan to promote the brand, and we can discuss whether there is a suitable fit.

What the programme is for

We work with partners who can introduce relevant audiences to ShelbyWin Casino through responsible, accurate content. That might include editorial coverage, comparison sites, video or other agreed channels. The aim is to build a sustainable source of referrals, not to chase short bursts of traffic that do little for either party.

Why partner with us

A good partnership starts with knowing what is expected. We discuss permitted channels, content requirements and commercial terms before activity begins. Partners can raise questions as campaigns develop, so changes to messaging or placement do not have to be handled in isolation. We value straightforward communication and a practical approach to planning.

Commission structure

Commission terms are agreed with each partner rather than assumed from a headline rate. The arrangement may depend on the proposed channel, audience and scope of activity. We will set out the applicable calculation, payment terms and any relevant conditions in the partnership agreement, so you can review them before committing to a campaign.

Tracking and reporting

Partners need a clear view of how their activity is measured. We explain the referral and reporting arrangements that apply to an agreed campaign, including which results are used to calculate commission. If a figure needs checking, we want partners to be able to ask about it. Reporting should support informed decisions, not leave either side guessing.

Marketing tools and support

We can discuss suitable creative materials, approved wording and placement requirements for your channel. Any assets or claims used to promote ShelbyWin Casino must be current, accurate and approved where required. We also expect partners to follow applicable advertising rules and to promote only in markets where the activity is permitted. If you are unsure whether a placement is suitable, check with us before it goes live.

Working together over time

We prefer partnerships that can be reviewed and improved over time. Regular conversations about content, referral quality and campaign performance help both sides decide what to keep, change or stop. If your plans or audience change, let us know. We can then revisit the agreement and look for an approach that remains practical and compliant.